Build a revenue operation that runs on process, not memory. We design the systems, processes and structures that make revenue predictable.
You know what you want to achieve. The challenge is having a sales process and pipeline you can trust to show how you will get there.
No documented process, no shared definitions, no visibility into what is actually happening at each stage.
Monthly revenue swings because there is no system connecting activity to outcomes. Decisions rely on gut feel.
Data is incomplete, stages are meaningless and management cannot use it to actually manage.
We design and improve sales processes, pipeline stages, CRM workflows, SOPs, forecasting, reporting and management accountability.
Documented, stage-gated selling process your entire team follows.
Pipeline stages, fields, automations and reporting that reflect your actual sales motion.
Regular cadence of reports and dashboards that give leadership real visibility.
Standard operating procedures for every repeatable activity in the revenue function.
Weekly, monthly and quarterly rhythms for pipeline review, coaching and accountability.
Metrics and targets at every level, from rep activity to revenue outcome.
Every systems engagement follows the same framework.
Map the revenue function end to end.
Identify constraints, rank by impact.
Design the systems and structures.
Train the people who will run it.
Execute alongside your team.
Track adoption and refine.
These are examples of what a typical revenue systems engagement produces.
Every number below came from a revenue function Bruce either ran or rebuilt.
Bruce built the marketing, sales and ordering system for this health products distributor. Monthly channel revenue grew 17x in six months. 68% of qualified leads became clients. 39 resellers order through the platform. 91% re-order.
$720k in deals closed with a $4.7M qualified pipeline running behind it.
Secured long-term supply deals with two municipalities, worth $6.7M in sales over 3 years.
Not necessarily. We work with whatever tools you already have. The issue is usually how they are configured and used, not which platform you are on.
Most businesses have a working revenue system within 60 to 90 days. The Revenue Performance Review identifies the priority areas.
Good. We will assess what is working, what is not, and where the gaps are. Most businesses have some processes. Few have a connected system.
Start with a Revenue Performance Review. We will map your current function and show you where the gaps are.
Request a systems review
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